10 Ways How To Achieve Your Social Media Goals

Every marketer that delves into social media is doing so in hopes of achieving success. Of course, the reality of the situation is that some marketers are going to end up failing; and a great way to avoid becoming just another statistic is to create and achieve reachable goals one at a time.

Biting off more than you can chew, so to speak, is often the cause of failure.

Marketers setting their hopes too high and then spending too much time and money in the wrong areas is a recipe for disaster. Below, you will read some tips to implement in your social campaign pertaining to brand achievement.

10 Tips For Creating And Reaching Goals In Social Media

1. Create An Outline Of Obtainable Goals

What types of goals do you have in mind as a social marketer? The first thing you want to do is ensure that your goals are realistic. Instead of having a goal like cornering the market and outshining the competition, start with the goal of competing with a few thousand fans, increasing your sales by 10%, building more overall brand awareness, etc.

Social media goals should remain realistic.

Not every kid playing hoops is going to reach the NBA, and having that sort of goal, while there’s nothing wrong with it, is rather lofty and likely to fail. On the other hand, there are many milestones along the way that are much easier to achieve and all of which stand out as successes.

2. Understand Your Audience

When you outline goals such as increasing your fan base and your brand awareness, the next step is understanding the type of audience you’re delivering material to. For instance, a brand that deals in the tech industry might not make a splash if the material they’re releasing deals with everyday news and gossip.

Understand what your audience expects from you.

As it stands, no one understands your brand and your mission better than you. Relay this message in your material and deliver it to the type of person most likely to respond positively to the message. Niche marketing is smart marketing.

3. Take Part In The Conversation

No social media marketer reaches success without actually focusing on the social aspect of the genre. In order to be successful in reaching the goals you have outlined, you need to participate in the social experience. Whether on Facebook, Twitter,Google+ or any other site, be a social brand that seeks to treat people well.

Respond to people, show fans that you appreciate them in your material, and engage with people by Liking, sharing and commenting on their material at times. Engagement can’t be a one-way street if you’re hoping to be successful.

4. Choose The Right Platforms

Part of reaching your goals has to do with the social media platforms you choose to participate on. Although there are some popular options to choose from that aren’t going anywhere anytime soon, many social networks come and go like the seasons.

Choosing steady networks is a huge plus.

Facebook, Twitter, Instagram, and even a video site like YouTube are all great options. With a site like Facebook, for example, you get a full range of customizable features, a slew of ad options and different ad management apps to choose from, and your content distribution can be streamlined and focused on a direct target without fear of an audience dwindling or a site collapsing.

5. Develop A Strategy For Content

The next step in this process is to actually devise a strategy for releasing your content. This strategy can be broken down into sections to help you better understand it:

• The Target Market
• The Quality Of The Content
• The Release Schedule

Refer back to the previous tip about understanding your market. You want to target your material—your ads and posts—directly to an audience that is more likely to engage with you.

Secondly, you want to ensure high-quality content that actually aims to solve real problems within your niche. Don’t present generic content for the sake of releasing something.

Thirdly, you want to focus on a release schedule. Find out when the bulk of your audience is online and deliver content at times they’re most likely to see and engage with it.

6. Develop A Schedule

Following up on the previous tip, let’s speak in a little bit of detail about developing a posting schedule. Since you may have more than one active platform, you need to understand how the traffic flow works on each one.

Your Facebook audience might be at its peak when your Twitter audience is fairly slow, leaving you with a lot of work to do if you’re trying to keep up with your posting times. This is why you should implement a program to help you release content on a schedule. You can simply put the content into the management system and set the times for release. This decreases your workload while helping you to get the most engagement.

(See related post: The Secret Of Timing In Social Marketing)

7. Keep Up With Trends

“Quality” is often dictated by the viewer, not the poster. In other words, something that’s popular may not be something that actually earns points for its craftsmanship or forethought. This is often the case with hashtags, and also with memes, polls and other material that’s frequently shared. Part of your social media marketing campaign should involve keeping up with these trends and playing to the crowd.

TIP: The Secret To Crafting Killer Memes

Developing and using hashtags, for instance, gives you a great opportunity to track your content, to see who’s saying what about your brand, and to reach a much larger audience. Sharing other material also puts you smack-dab in the middle of the social experience, allowing you to play to that proverbial crowd and to generate more of a buzz.

8. Ask For Engagement

The call to action has long been one of the best ways any Internet marketer induces follow-through after the material is released. Relying on people to click-through on something has never been a marketing principle; instead, inserting a variety of actionable calls—“Click here”, “Want to know more?” and “Act now while supplies last”among others—has always been a preferred way to coax the traffic in the right direction.

You can use a call to action in the material you’re releasing to increase your odds of engagement. Actually, asking for engagement, such as comments, Likes and shares, can have a very positive effect on your marketing.

9. Be A Generous Brand

Social media is unique in that you have so much control over the material you’re releasing to the public. It’s also unique in terms of how many options you have available to you for marketing your material. Take a site like Facebook for example. You can operate a contest from the site and develop new lists of thousands of members.

For example: Creating a contest on Facebook, where you’re offering a monetary prize, can create a lot of buzz and traffic. Supplementing your marketing efforts by using Twitter, Instagram and other social networks, you can draw huge exposure and end up with a lot of interested subscribers.

Getting 100 new customers out of 1,000 new leads more than pays for any prize you’re giving away; and look at it this way: The bigger and better the prize, the more people who join to win it. The end result could be a huge windfall.

10. Monitor Your Results

Last up on the list, you want to carefully monitor the results of any content you release. You can check your analytics on a site like Facebook, or you can get a third-party monitoring system to help you make sense of everything.

Keeping up with your results helps you to achieve your goals a lot quicker and without having to trash a campaign to start from square one. You can see what you’re doing correctly and incorrectly, and you can subsequently double-down on what’s working to increase your odds of success.

Start with goals you can actually reach.

Overall, the best way to achieve your goals is to start out with goals you can actually reach. Once you approach social media marketing realistically, you will find that the tools are available to help you achieve success as long as you’re willing to follow a formula.

http://socialmediarevolver.com/10-ways-achieve-social-media-goals/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+socialmediarevolver+%28Social+Media+Revolver%29

5 Steps to Content Marketing Awesome – You Can Do This!

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store.

Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are more powerful for attracting a loyal following of customers and advocates than the anticipation to see what’s coming next.

But how can companies with slim budgets create such a content marketing program? While there are entire books on the subject, I think these are the 5 essential components for initiating a growing momentum of content awesome.

1. Identify customer segments – Start with something as simple as best and worst customer scenarios. What are the common characteristics of the customers you want to do business with? What distinguishes the need or reason to buy your products and services for one group of customers compared to another? What are the demographic and behavioral differences amongst groups of customers? Create profiles or personas for each distinct customer group.

2. Map the buying journey – For each customer segment, what are their preferences for information discovery, consumption and taking action? What channels are influential during the buying cycle? Do they use search? Do they use social? Do they respond to paid or social ads? Do they subscribe? What is it like for them to buy from you from awareness to interest to consideration to purchase. Map it out – for each customer segment.

3. What questions do buyers have during the sales cycle? – Every customer has questions that lead them to purchase. What are your customers asking? For each customer segment and each customer journey from awareness to purchase, identify the important questions your buyers need answered into order to gain the confidence and certainty needed to buy from you. Survey your customers, look at your on-site search engine for logged queries to find questions used as search terms, look at social networks for relevant common questions as well.

4. Leverage those Q & A’s for your content plan – The most fundamental and impactful thing a business with little marketing resources can do to create awesome content marketing results is to answer the questions customers have as they go from awareness to purchase. BUT: Don’t just inform your customers, help them feel that your business is the best answer by providing experiences. Articles are great, but videos, interactive tools and engagement with other customers in the same situation is even better.

5. Optimize for search, social, and user experience –  Don’t fall victim to random acts of marketing disease. Organize your content Q and A according to customer segment and how they will discover, consume and be inspired to act on your content. Optimize your content for what buyers are searching for – use the language of the active buyer, who is looking for solutions. Optimize for social discovery and sharing too. Also optimize to info-tain and to create a great user experience. Make it easy to find the right information and for buyers to act with speed and convenience. Solve information problems with your content but also create great experiences when finding, consuming and acting on that content as well.

If you have to, start small focusing on your best customer segment with a blog, video and one or two social networks. Walk before you run and develop some kind of hypothesis for your initial experiments with answers based content. Just understand that these 5 steps are the content marketing muscles you’ll need to exercise on a regular basis to create momentum, anticipation and content awesome that builds community and grows revenue.

http://www.toprankblog.com/2014/04/content-marketing-awesome/

Why You Shouldn’t Be A People Pleaser

Pleasing people is probably holding you back from your dreams…

You know when you want to do something, but get a gut feeling that people in your life won’t like it? You end up not bothering because it’s not worth the hassle – even though you long to do it. We’ve all been there…

This can lead you to avoid things in life that would help you feel happy and fulfilled.

A well meaning friend may scoff your plan to quit your job to become a full-time internet marketer. “You’ll go mad at home all day.”

Erm no, YOU’LL go mad at home all day. I’m fine with this.

That’s a big problem pleasing people – they give advice based on what’s good for THEM, not you. We’re all different…

Many people can’t cope with working from home. They miss the traffic jams, the annoying bosses, and having to beg for a day off.

Not me. I love living life on MY terms. But I digress…

When you are a people pleaser, those around you get comfortable with this. They feel safe with your predictable and compliant nature. They’re reassured they can drag you to things THEY want to do – and you’ll always accept.

They like that you lead a life that enhances theirs, and naturally don’t want the party to stop. That’s why they get so upset when you want to do your own thing.

You want to quit your job? But how will you afford to watch me perform in my next play?

You HAVE to do what’s right for you – and that might be completely different to what’s right for anyone else. As long as you are not harming anyone, you owe it to your existence to go for it.

People often like to guide you based on their biased self interest. Look out for it and don’t let it happen. Yes you can listen to friends and families advice, but make up your own mind.

People will be shocked when you live life on your terms. They will complain, and pester you to get back on “the path” – their path.

Keep persisting. It’s your life not theirs. The more you persist, the stronger you become. You will get more used to living life on your terms, and so will they.

Eventually they will leave you alone. They will stop expecting you to be so compliant to their ideas. Given enough time they may compliment you for following your dreams. If they don’t then they don’t care much for you do they?

You must fight for your life – the life you want to lead. Don’t spend it helping someone else chase their dreams. Follow YOUR dreams.

http://www.affiliatehelp.info/2014/03/12/why-you-shouldnt-be-a-people-pleaser/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+affiliatehelp%2FyPyX+%28AffiliateHelp%29

Copy This Idea by Andrew Reynolds

If you are new to Internet Marketing and Information Publishing in the UK you might be excused if you haven’t heard of Andrew Reynolds. However that might soon all change as he has just published his first book “Copy This Idea” and it is being promoted and sold in bookstores across the UK.

Copy This Idea – straight to number 1 bestseller in WHSmith on release!

In fact it went straight to number one in over 600 WH Smiths shops nationwide, in the Business Book and the Non-Fiction charts when it was first released.
Now who is Andrew Reynolds you may well ask? As his publisher said to him when asking him to write this book, “You’re nothing special, yet you’ve made all this money!”… referring to the over £50,000,000 (50 Million pounds) that Andrew has banked since starting his mail order business from his spare bedroom.
“Copy This Idea” gives you an introduction to the business model that Andrew Reynolds has used to spectacularly change his life (for the better) – going from almost broke to multi-millionaire – and what’s most important for you – in a way that literally allows you to “copy his idea”!
Now the book is not going to give you the detailed training that Andrew’s flagship training product “Cash On Demand” is going to give you – however for the price of the book when you purchase it (and you can by clicking here) you actually get a 30 day free trial to “Cash On Demand” which shows you step by step how to launch your own Cash on Demand style business from home in your spare time. So you can get a preview of what the “Cash On Demand” training course is all about without the initial outlay for the course. It includes 3 DVDs, a CD and a certificate which entitles you to a one hour personal consultation with Andrew Reynolds when your business is up and running.

My First Internet Sale

I was really excited when I heard about Andrew’s new book since he was instrumental in getting me started on the internet when I went to one of his bootcamp training events. I went through the “Cash On Demand” course and using it made my first internet sale back in 2007. Now he has revamped and updated the course to version 3.0 as, I’m sure you’ll appreciate, a lot has happened with internet marketing since then!
Other Cash On Demand students, mentioned in the book, include a part time musician who has pulled in over £7million; an ex DJ who has so far banked over £3million; and a stay-at-home Mum who banked over £1million working from her kitchen table.
In the book Andrew (who really is a very down to earth and unpretentious guy) goes through his incredible journey as he stumbled across an idea for a business by a chance meeting with a softly spoken American who showed him a way to make money. Andrew brought that idea back to the UK and with no customers, no product of his own and no idea how to run a business like this, went on to bank over £50million -  all from a modest start in his spare room at home – in his spare time.
Andrew Reynolds is the first to admit that he did not do well at school – he never had any formal business education and if it wasn’t for that chance meeting, he probably never would’ve been able to change his life and his financial outlook. He was able to quit his lousy full time job to follow his gut feeling that he had found what he was looking for – someone successful who could teach and mentor him.
That’s what “Copy This Idea”  is all about - Andrew shows you in the book exactly how his business works. According to him – it’s not too difficult – once you see what he does, all you have to do is “copy his ideas”!
I would thoroughly recommend “Copy This Idea” by Andrew Reynolds if you are looking for an inexpensive way to learn more about making money online on the internet using internet marketing and information publishing. Grab your copy here now for £9.95 and Andrew will


http://makeyourmoneyonline.biz/information-publishing/copy-this-idea-andrew-reynolds/

SEO Makeover for 2014: A Practical Guide for Businesses

SEO is about attracting non-paid search traffic to your website. The idea is that a person searches the Web using Bing or Google, etc. and your site comes up in the non-paid search results. To that end, it’s important to make sure your website is easily understood by both people and machines.

• People = your target market, your ideal website visitors.
• Machines = search engines like Google and Bing.

It’s a problem if your website confuses people and they can’t easily find what they’re looking for. Or they can’t smoothly accomplish the tasks they want to complete (or you want them to complete).

But did you know it’s also a problem if your website confounds machines? It’s common for websites to have technical roadblocks that create problems for machines trying to understand or even find pages on your website.

Does your site need a makeover? Find out using…

The Portent 2014 SEO Website Makeover Checklist

Compare your website to this checklist. It’s not in any particular order so you can jump in and start your makeover pretty much anywhere on this list. You’ll be able to figure out if a checklist item is meant to make it easy for machines or for people. If not, just hit me up in the comments section at the end.

• Does your home page instantly and clearly communicate what you offer? Are you sure?
• Does each page have a page-relevant unique title tag?
• Does each page have a page-relevant unique meta description?
• Does each page have a clear and concise headline?
• Do your page URLs convey an indication as to the topic or content of the page?
• Do your pages use interesting unique images and make use of a relevant image ALT attribute?
• Does your page content truly inform or engage?

Don’t just answer “yes!” to the above questions, be objective and honest. The above list could keep you busy for quite a while… but here’s more:

• Are any pages on your website duplicates of any other page on your website (either by accident or on purpose)?
• Are any pages on your website duplicates of any other page on other websites you have (either by accident or on purpose)?
• Do any pages on your website contain text that is duplicated on any other website on the Internet (either by accident or on purpose)?
• Are topically related pages of content logically linked together in a way that’s useful to site visitors?
• Are any of the links on your site leading to “404 page not found” error pages?

Your content should be 100% unique on the Internet. Not 50% or even 99% unique, 100%. Broken links frustrate visitors and provide dead ends for machines so be sure to fix those. Got all that done? Let’s keep going…

• Is your site navigation easy to find, understand, and use?
• If someone landed on any page of the site, would they be able to instantly figure out where they were in the site hierarchy?
• Does your site have clear calls to action?
• Is your site rife with jargon and technical terms you use all the time but your target market does not use or understand?
• Do your site visitors get a clear indication of what will happen if they fill out a form, click a link, or take some recommended action?
• Do you provide a sitemap of pages in case someone wanted to see a complete “menu” of your website?

Here’s more stuff you need to attend to:

• Do your site pages load in a browser in less than 3 seconds?
• Do you have an XML sitemap?
• Are you making proper use of a robots.txt file?
• Are you making appropriate use of structured markup? (See schema.org for more info.)
• Have you set up Google+ authorship and/or publisher cross links?
• Is your site displaying well and is it usable on a smart phone?
• Are you putting content in technology that machines can’t understand like Flash or iFrames?

Got all that done already? Now check the following:

• Does your site code have huge blocks of JavaScript that could be moved to an external file?
• Does your site code have blocks of CSS that could be moved to an external file?
• Are you 100% sure that you have your analytics tracking tags deployed properly on each and every page of your site?
• Are you providing site search functionality to your visitors? Does it provide frustratingly irrelevant results?
• Does http://www. display in front of your domain name and also http://?
• Are all of your site’s links hyperlinking directly to the target URL, or do any of them pass through redirects?

Don’t stop now, you’re on a roll!

• Does Google Webmaster Tools report crawl errors you need to fix?
• Does Google Webmaster Tools report HTML improvements you need to make?
• Are images compressed?
• Are images properly scaled?
• Is your navigation still visible and usable if you turn off JavaScript in your browser?

Wrap up & TL;DR

This is not meant to be an “all-inclusive SEO checklist.” There is no such thing because every site has specific needs, problems, target markets, and technology stacks. When it comes to making your site better for both humans and machines, you want your distance from perfect to be as close to zero as possible.

I guarantee that by using this website makeover checklist you will find at least 3 things you need to fix or otherwise attend to with your team.

http://www.portent.com/blog/seo/seo-makeover-for-2014-a-practical-guide-for-businesses.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+conversationmarketing%2FMRJI+%28The+Portent+Blog%3A+Conversation+Marketing%29

20 social media resources you need to keep pace with the industry

Social media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.

What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.

In this article I'm going to share some resources that I personally use for getting most of necessary information about social media.

Official blogs of social media networks

If you use a particular social media network, I highly recommend reading its official blog.

Facebook, Twitter, Google Plus and LinkedIn blogs are recommended to read even if you don't use these largest social networks. It is needed for overall understanding of processes going on in the industry.

Websites on social media

1. Social Media Examiner – in-depth tutorials, helpful tips, detailed updates description

www.socialmediaexaminer.com  - This website is a great collection of extremely useful content about social media. Tutorials, explanations of the latest changes and helpful tips can be found here. In fact, if you are a newbie, Social Media Examiner appears to be a great study book to get into the depth of rocket social media science.

2. Mashable – social trends, celebs and happenings

http://mashable.com/category/social-media/  - Mashable social category is about "the latest happenings in social media, plus tips on using Twitter, Facebook, YouTube, Foursquare and other social tools on the web", as they say about themselves. Here you can also find information about latest social trends and celebs on social, tools collections and more.

3. Forbes – analytics, social media market news

http://www.forbes.com/social-media/ - Forbes social media category is more about analytics, connection with the marketing niche and economy, thus, many articles are also worth reading to understand the situation on the market.

4. BuzzFeed – social trends

http://www.buzzfeed.com/  - You can say it's more like an entertainment website and shouldn't be included. It is. But BuzzFeed does real journalism and collects things that are really popular on the web and are talked about. As a social media manager you should be aware of trends, jokes, memes and feel comfortable when talking about them. And using them in your work!

5. Razorsocial – social media tips and tools

http://www.razorsocial.com/  - It's a blog by Ian Cleary, a well-known social media enthusiast. Also he is a writer for Social Media Examiner. Ian pays special attention to social media tools.

6. Virante – analytics, effectiveness and impact on SEO

http://www.virante.org/blog/category/social-media-2/ - This blog's author is Mark Traphagen, who writes very deep articles, focusing on effectiveness studies, the impact of social on SEO and other analytics topics.

Some more links! They can overlap each other but still you'll find some additional info while scrolling your RSS feed.

7. HuffingtonPost - tutorials, news and marketing stuff

http://www.huffingtonpost.com/news/social-media/  - Like Forbes, HuffPost is good when you need to go through social marketing news and its connection with the economy.

8. Entrepreneur.Com - tips, news and using social media for business

http://www.entrepreneur.com/socialmedia/index.html  - This is a great resource to know more about using social media for your business.

9. Econsultancy - tips, tutorials and case studies

http://econsultancy.com/by/topics/social - These awesome guys share great articles about how different companies and projects use social as a part of a digital campaign.

YouTube, Scoop.it, SlideShare – popular niche videos, decks and articles

1. Besides following official YouTube accounts of social media networks (like one from Twitter) have a look at Ignite channel.
2. Once in a while I check popular presentations on Slideshare – just search for niche keywords and sort the results by popularity.
3. Speaking about Scoop.it, I think searching for trends is more useful here compared with following specific boards, but there are some decent niche boards by professionals that you may want to read. This resource is helpful if you got tired of the same shared articles in your timelines, and it's a great place to find some not very popular but still pretty decent articles and tutorials.

Reddit – popular articles and discussions

1. This Social Media subreddit is pretty much useful for reading.
2. Also you can have a look at the Webmarketing one from time to time.

Your social timeline – all-in-one source!

You can read certain people on social – SM professionals often post valuable links and related stuff. Build a circle of pro people that tweet news you like. A solid choice of Twitter users can replace a whole world of social media news resources.
What is more, use Twitter lists. For example, you can find social media influencers in this collection of Twitter lists by KISSMetrics. You don't have to follow all of them at once, that's why Twitter lists are handy.

Hashtags – trending articles on Twitter, Google Plus and Facebook

It's great to read news, but it's greater to know what people are really talking about.
So when I need to look over the activity in the niche and see what people are really discussing and sharing, I like to research what is happening under certain hashtags.
Remember that you can use it not only on Twitter, but also on Facebook and Google Plus. I frequently use #social, but I advise to check the hashtag activity you want to research using hashtags.org or any other analytics tool.

To sum it up

This collection is more like a base of knowledge you need to keep up with the industry. Also this list is a must read collection of resources for social media newbies and covers pretty much all segments of social media marketing.

http://www.link-assistant.com/blog/20-social-media-resources-you-need-to-keep-pace-with-the-industry/

Why every startup should consider a multilingual strategy

For startups looking for a new competitive advantage, a multilingual presence may be the answer.While non-native English speakers have long realized the value of pushing their products to the English-speaking market, native English speakers are just beginning to realize the value of a multilingual strategy. More than just being able to launch a business in a second language, the world is becoming a multilingual marketplace. And whether it be Spanish, French, or even Mandarin, an additional language is becoming a necessity for many entrepreneurs to get ahead as the process of globalization continues to accelerate.So what are the real advantages of a multilingual strategy? When we launched Everypost, a social media management mobile application, we made the app available in six languages from the start. Why? Because it was a more cost effective way to market our new product against larger competitors and create more awareness for our brand quickly. We were able to reach an international audience, giving us more users and more feedback faster than we could ever generate from solely launching in the English market. With each additional language, we had the opportunity to reach more customers. A multilingual approach is a cost effective way of marketing, widening your reach, and promoting your brand in new markets without having to spend heavily on other strategies.With every additional language, the potential customer base widens. There are few other ways to receive a dramatic increase in customers for such little investment. In our case, we discovered there are over 101 million Internet users in Japan, over 17 million of whom are on Facebook — so translating our mobile application into Japanese was a definite way to find targeted users that would appreciate our social media solution. Even though our native languages are English and Spanish, a large segment of our customers are using the app in Japanese.

French startup Likebook, a service that pulls users’ Facebook updates, photos, comments, and compiles the information into a unique paperback or hardback book, quickly internationalized as well. That company offers the service in six languages, specifically building on an enormous opportunity in Brazil — the country with the second largest number of Facebook users in the world.Another company that took on the “reach-as-many-as-you-can” strategy from the start is Kiip’s self-service advertising platform, offering businesses the ability to instantly run their own ad campaigns to offer users real-world rewards. Kipp made the move to launch the self-service product globally in a whopping 11 languages across Latin America, Europe, the Mideast, Asia, and Japan — giving brands more reach, and giving developers of Kipp apps greater opportunity to successfully monetize their creations.Setting up a business in multiple languages isn’t an easy task, but it’s feasible — and there are ways to make it easier. If you are just starting out or want to test offering your products or services in another language, try translating your business website with the help of a multilingual website plugin. It also helps having a multilingual team as part of your long term global strategy. This will ease the costs of translation services and you’ll receive continuous feedback from native speakers.ClickBus, a Brazilian online booking platform for bus travel, has set out to reach 14 countries in its first year. After immediate success in Brazil, the decision to move into Mexico and Germany – after a law binding all German bus companies to the government came to an end — is giving ClickBus a huge chance to capitalize on the situation and expand its global customer base. With headquarters in Brazil, ClickBus plans to employ local representatives in each new market — a great way to smooth out the process of setting up shop in another language.

A multilingual business strategy is not only a gateway to global success, but also a tremendous advantage to increasing awareness for your brand. With Internet and mobile phone usage growing at an accelerated pace in the non-English speaking world, your business needs to plan how to keep up and stay ahead of competition. It is only a matter of time before multiple languages will become a standard for businesses, so by investing the time and energy now — or before even launching — your business can reap the benefits of the global marketplace.Fernando Cuscuela is an experienced entrepreneur who likes nothing better than to start new businesses and make them profitable. He founded a successful Digital Media Agency, Clickbunker, and most recently he started Everypost, where he now focuses most of his attention.

http://venturebeat.com/2013/11/01/why-every-startup-should-consider-a-multilingual-strategy/#!