Running a successful email marketing campaign isn't as simple as erratically sending out emails. An ideal approach is to request that potential customers visiting your blog or website subscribe to receive company emails. This approach is known as Opt-In or permission marketing, and has a number of distinct advantages such as:
- Low-Cost Promotion
- Simple & Easy Process
- Quantifiable Results
- Direct Marketing
- Rapid Communication
Opt-In marketing is a great advantage because only interested customers fill out an email form on your website, meaning your message goes out to individuals who truly qualify as potential customers for the company. Their email subscription through the Opt-In Form is an expression of their interest in what you have to offer-- unless the Opt-In Form is clearly created with the intention of grabbing their attention.
Website visitors do not always have an inherent interest in signing up for the company’s email promotions. More often than not, they begin with building interest in the company’s products, services, or website content, and signing up for Opt-In is an extension of that interest. Therefore, an Opt-In Form should be noticeable and innovative. When constructing your Opt-In form, try to:
- Use catchy headlines
- Format content to grab attention through subtitles and bullets
- Add sharing options for social media networks
- Follow attractive font and color themes
- Insert relevant images
- Make Enticing Sidebars
http://www.volacci.com/marketing-news/opt-email-marketing-success
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