10 Ways How To Achieve Your Social Media Goals

Every marketer that delves into social media is doing so in hopes of achieving success. Of course, the reality of the situation is that some marketers are going to end up failing; and a great way to avoid becoming just another statistic is to create and achieve reachable goals one at a time.

Biting off more than you can chew, so to speak, is often the cause of failure.

Marketers setting their hopes too high and then spending too much time and money in the wrong areas is a recipe for disaster. Below, you will read some tips to implement in your social campaign pertaining to brand achievement.

10 Tips For Creating And Reaching Goals In Social Media

1. Create An Outline Of Obtainable Goals

What types of goals do you have in mind as a social marketer? The first thing you want to do is ensure that your goals are realistic. Instead of having a goal like cornering the market and outshining the competition, start with the goal of competing with a few thousand fans, increasing your sales by 10%, building more overall brand awareness, etc.

Social media goals should remain realistic.

Not every kid playing hoops is going to reach the NBA, and having that sort of goal, while there’s nothing wrong with it, is rather lofty and likely to fail. On the other hand, there are many milestones along the way that are much easier to achieve and all of which stand out as successes.

2. Understand Your Audience

When you outline goals such as increasing your fan base and your brand awareness, the next step is understanding the type of audience you’re delivering material to. For instance, a brand that deals in the tech industry might not make a splash if the material they’re releasing deals with everyday news and gossip.

Understand what your audience expects from you.

As it stands, no one understands your brand and your mission better than you. Relay this message in your material and deliver it to the type of person most likely to respond positively to the message. Niche marketing is smart marketing.

3. Take Part In The Conversation

No social media marketer reaches success without actually focusing on the social aspect of the genre. In order to be successful in reaching the goals you have outlined, you need to participate in the social experience. Whether on Facebook, Twitter,Google+ or any other site, be a social brand that seeks to treat people well.

Respond to people, show fans that you appreciate them in your material, and engage with people by Liking, sharing and commenting on their material at times. Engagement can’t be a one-way street if you’re hoping to be successful.

4. Choose The Right Platforms

Part of reaching your goals has to do with the social media platforms you choose to participate on. Although there are some popular options to choose from that aren’t going anywhere anytime soon, many social networks come and go like the seasons.

Choosing steady networks is a huge plus.

Facebook, Twitter, Instagram, and even a video site like YouTube are all great options. With a site like Facebook, for example, you get a full range of customizable features, a slew of ad options and different ad management apps to choose from, and your content distribution can be streamlined and focused on a direct target without fear of an audience dwindling or a site collapsing.

5. Develop A Strategy For Content

The next step in this process is to actually devise a strategy for releasing your content. This strategy can be broken down into sections to help you better understand it:

• The Target Market
• The Quality Of The Content
• The Release Schedule

Refer back to the previous tip about understanding your market. You want to target your material—your ads and posts—directly to an audience that is more likely to engage with you.

Secondly, you want to ensure high-quality content that actually aims to solve real problems within your niche. Don’t present generic content for the sake of releasing something.

Thirdly, you want to focus on a release schedule. Find out when the bulk of your audience is online and deliver content at times they’re most likely to see and engage with it.

6. Develop A Schedule

Following up on the previous tip, let’s speak in a little bit of detail about developing a posting schedule. Since you may have more than one active platform, you need to understand how the traffic flow works on each one.

Your Facebook audience might be at its peak when your Twitter audience is fairly slow, leaving you with a lot of work to do if you’re trying to keep up with your posting times. This is why you should implement a program to help you release content on a schedule. You can simply put the content into the management system and set the times for release. This decreases your workload while helping you to get the most engagement.

(See related post: The Secret Of Timing In Social Marketing)

7. Keep Up With Trends

“Quality” is often dictated by the viewer, not the poster. In other words, something that’s popular may not be something that actually earns points for its craftsmanship or forethought. This is often the case with hashtags, and also with memes, polls and other material that’s frequently shared. Part of your social media marketing campaign should involve keeping up with these trends and playing to the crowd.

TIP: The Secret To Crafting Killer Memes

Developing and using hashtags, for instance, gives you a great opportunity to track your content, to see who’s saying what about your brand, and to reach a much larger audience. Sharing other material also puts you smack-dab in the middle of the social experience, allowing you to play to that proverbial crowd and to generate more of a buzz.

8. Ask For Engagement

The call to action has long been one of the best ways any Internet marketer induces follow-through after the material is released. Relying on people to click-through on something has never been a marketing principle; instead, inserting a variety of actionable calls—“Click here”, “Want to know more?” and “Act now while supplies last”among others—has always been a preferred way to coax the traffic in the right direction.

You can use a call to action in the material you’re releasing to increase your odds of engagement. Actually, asking for engagement, such as comments, Likes and shares, can have a very positive effect on your marketing.

9. Be A Generous Brand

Social media is unique in that you have so much control over the material you’re releasing to the public. It’s also unique in terms of how many options you have available to you for marketing your material. Take a site like Facebook for example. You can operate a contest from the site and develop new lists of thousands of members.

For example: Creating a contest on Facebook, where you’re offering a monetary prize, can create a lot of buzz and traffic. Supplementing your marketing efforts by using Twitter, Instagram and other social networks, you can draw huge exposure and end up with a lot of interested subscribers.

Getting 100 new customers out of 1,000 new leads more than pays for any prize you’re giving away; and look at it this way: The bigger and better the prize, the more people who join to win it. The end result could be a huge windfall.

10. Monitor Your Results

Last up on the list, you want to carefully monitor the results of any content you release. You can check your analytics on a site like Facebook, or you can get a third-party monitoring system to help you make sense of everything.

Keeping up with your results helps you to achieve your goals a lot quicker and without having to trash a campaign to start from square one. You can see what you’re doing correctly and incorrectly, and you can subsequently double-down on what’s working to increase your odds of success.

Start with goals you can actually reach.

Overall, the best way to achieve your goals is to start out with goals you can actually reach. Once you approach social media marketing realistically, you will find that the tools are available to help you achieve success as long as you’re willing to follow a formula.

http://socialmediarevolver.com/10-ways-achieve-social-media-goals/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+socialmediarevolver+%28Social+Media+Revolver%29

5 Steps to Content Marketing Awesome – You Can Do This!

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store.

Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are more powerful for attracting a loyal following of customers and advocates than the anticipation to see what’s coming next.

But how can companies with slim budgets create such a content marketing program? While there are entire books on the subject, I think these are the 5 essential components for initiating a growing momentum of content awesome.

1. Identify customer segments – Start with something as simple as best and worst customer scenarios. What are the common characteristics of the customers you want to do business with? What distinguishes the need or reason to buy your products and services for one group of customers compared to another? What are the demographic and behavioral differences amongst groups of customers? Create profiles or personas for each distinct customer group.

2. Map the buying journey – For each customer segment, what are their preferences for information discovery, consumption and taking action? What channels are influential during the buying cycle? Do they use search? Do they use social? Do they respond to paid or social ads? Do they subscribe? What is it like for them to buy from you from awareness to interest to consideration to purchase. Map it out – for each customer segment.

3. What questions do buyers have during the sales cycle? – Every customer has questions that lead them to purchase. What are your customers asking? For each customer segment and each customer journey from awareness to purchase, identify the important questions your buyers need answered into order to gain the confidence and certainty needed to buy from you. Survey your customers, look at your on-site search engine for logged queries to find questions used as search terms, look at social networks for relevant common questions as well.

4. Leverage those Q & A’s for your content plan – The most fundamental and impactful thing a business with little marketing resources can do to create awesome content marketing results is to answer the questions customers have as they go from awareness to purchase. BUT: Don’t just inform your customers, help them feel that your business is the best answer by providing experiences. Articles are great, but videos, interactive tools and engagement with other customers in the same situation is even better.

5. Optimize for search, social, and user experience –  Don’t fall victim to random acts of marketing disease. Organize your content Q and A according to customer segment and how they will discover, consume and be inspired to act on your content. Optimize your content for what buyers are searching for – use the language of the active buyer, who is looking for solutions. Optimize for social discovery and sharing too. Also optimize to info-tain and to create a great user experience. Make it easy to find the right information and for buyers to act with speed and convenience. Solve information problems with your content but also create great experiences when finding, consuming and acting on that content as well.

If you have to, start small focusing on your best customer segment with a blog, video and one or two social networks. Walk before you run and develop some kind of hypothesis for your initial experiments with answers based content. Just understand that these 5 steps are the content marketing muscles you’ll need to exercise on a regular basis to create momentum, anticipation and content awesome that builds community and grows revenue.

http://www.toprankblog.com/2014/04/content-marketing-awesome/

Why You Shouldn’t Be A People Pleaser

Pleasing people is probably holding you back from your dreams…

You know when you want to do something, but get a gut feeling that people in your life won’t like it? You end up not bothering because it’s not worth the hassle – even though you long to do it. We’ve all been there…

This can lead you to avoid things in life that would help you feel happy and fulfilled.

A well meaning friend may scoff your plan to quit your job to become a full-time internet marketer. “You’ll go mad at home all day.”

Erm no, YOU’LL go mad at home all day. I’m fine with this.

That’s a big problem pleasing people – they give advice based on what’s good for THEM, not you. We’re all different…

Many people can’t cope with working from home. They miss the traffic jams, the annoying bosses, and having to beg for a day off.

Not me. I love living life on MY terms. But I digress…

When you are a people pleaser, those around you get comfortable with this. They feel safe with your predictable and compliant nature. They’re reassured they can drag you to things THEY want to do – and you’ll always accept.

They like that you lead a life that enhances theirs, and naturally don’t want the party to stop. That’s why they get so upset when you want to do your own thing.

You want to quit your job? But how will you afford to watch me perform in my next play?

You HAVE to do what’s right for you – and that might be completely different to what’s right for anyone else. As long as you are not harming anyone, you owe it to your existence to go for it.

People often like to guide you based on their biased self interest. Look out for it and don’t let it happen. Yes you can listen to friends and families advice, but make up your own mind.

People will be shocked when you live life on your terms. They will complain, and pester you to get back on “the path” – their path.

Keep persisting. It’s your life not theirs. The more you persist, the stronger you become. You will get more used to living life on your terms, and so will they.

Eventually they will leave you alone. They will stop expecting you to be so compliant to their ideas. Given enough time they may compliment you for following your dreams. If they don’t then they don’t care much for you do they?

You must fight for your life – the life you want to lead. Don’t spend it helping someone else chase their dreams. Follow YOUR dreams.

http://www.affiliatehelp.info/2014/03/12/why-you-shouldnt-be-a-people-pleaser/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+affiliatehelp%2FyPyX+%28AffiliateHelp%29

Copy This Idea by Andrew Reynolds

If you are new to Internet Marketing and Information Publishing in the UK you might be excused if you haven’t heard of Andrew Reynolds. However that might soon all change as he has just published his first book “Copy This Idea” and it is being promoted and sold in bookstores across the UK.

Copy This Idea – straight to number 1 bestseller in WHSmith on release!

In fact it went straight to number one in over 600 WH Smiths shops nationwide, in the Business Book and the Non-Fiction charts when it was first released.
Now who is Andrew Reynolds you may well ask? As his publisher said to him when asking him to write this book, “You’re nothing special, yet you’ve made all this money!”… referring to the over £50,000,000 (50 Million pounds) that Andrew has banked since starting his mail order business from his spare bedroom.
“Copy This Idea” gives you an introduction to the business model that Andrew Reynolds has used to spectacularly change his life (for the better) – going from almost broke to multi-millionaire – and what’s most important for you – in a way that literally allows you to “copy his idea”!
Now the book is not going to give you the detailed training that Andrew’s flagship training product “Cash On Demand” is going to give you – however for the price of the book when you purchase it (and you can by clicking here) you actually get a 30 day free trial to “Cash On Demand” which shows you step by step how to launch your own Cash on Demand style business from home in your spare time. So you can get a preview of what the “Cash On Demand” training course is all about without the initial outlay for the course. It includes 3 DVDs, a CD and a certificate which entitles you to a one hour personal consultation with Andrew Reynolds when your business is up and running.

My First Internet Sale

I was really excited when I heard about Andrew’s new book since he was instrumental in getting me started on the internet when I went to one of his bootcamp training events. I went through the “Cash On Demand” course and using it made my first internet sale back in 2007. Now he has revamped and updated the course to version 3.0 as, I’m sure you’ll appreciate, a lot has happened with internet marketing since then!
Other Cash On Demand students, mentioned in the book, include a part time musician who has pulled in over £7million; an ex DJ who has so far banked over £3million; and a stay-at-home Mum who banked over £1million working from her kitchen table.
In the book Andrew (who really is a very down to earth and unpretentious guy) goes through his incredible journey as he stumbled across an idea for a business by a chance meeting with a softly spoken American who showed him a way to make money. Andrew brought that idea back to the UK and with no customers, no product of his own and no idea how to run a business like this, went on to bank over £50million -  all from a modest start in his spare room at home – in his spare time.
Andrew Reynolds is the first to admit that he did not do well at school – he never had any formal business education and if it wasn’t for that chance meeting, he probably never would’ve been able to change his life and his financial outlook. He was able to quit his lousy full time job to follow his gut feeling that he had found what he was looking for – someone successful who could teach and mentor him.
That’s what “Copy This Idea”  is all about - Andrew shows you in the book exactly how his business works. According to him – it’s not too difficult – once you see what he does, all you have to do is “copy his ideas”!
I would thoroughly recommend “Copy This Idea” by Andrew Reynolds if you are looking for an inexpensive way to learn more about making money online on the internet using internet marketing and information publishing. Grab your copy here now for £9.95 and Andrew will


http://makeyourmoneyonline.biz/information-publishing/copy-this-idea-andrew-reynolds/